GRADUATION SHOW
ALL PROJECTS
“Višňová” is a high-end, exclusive company based in the Czech Republic, focusing on jam and marmalade production. The question is: Why do we need a new jam brand in the market?
To bring new perspectives and transform the monotonous market for jams in the Czech Republic into a more diverse and interesting one.
The goal of the project was combining elegant, traditional, and timeless details with contemporary and trendy elements. This approach maintains a luxurious and sophisticated feel while remaining appealing to both adults and younger people.